Have you started a content marketing campaign for your business? Which type of content do you like to publish to capture everyone’s attention? Traditionally, blogging with written content is the most popular strategy for content marketers. But, today, many professional marketers claim that videos are better than textual blogs. However, are videos more effective than blogs from an SEO perspective?
Google gives more importance to videos-
Google values two main things – content quality and relevance to search terms. However, it does not just look at the textual content to determine these things. The search engine scans other media to know what you offer. If your webpage has a combination of text and quality visuals (such as video), it will improve your SEO value.
Moreover, Google once introduced the Visual Elements Gallery to let users detect the most impactful and common visual elements on the SERP. Besides, Google refined the Google Search Console tool to streamline the video performance tracking process.
Videos generate more traffic-
The volume of incoming traffic allows Google to determine the search rankings of the website. With the best video content, you can receive more visitors regularly. People will enter your site after watching social media videos or YouTube videos. That is why many B2C and B2B companies have created video websites to publish only video content. Their aim is to draw more quality traffic to their web pages.
Videos retain visitors for a longer period-
If the viewer finds your video interesting, they will watch it till the end. Google’s algorithms check whether visitors stay on a website for a considerable period. In some cases, a website receives a large volume of traffic. But, most visitors leave the site within a few seconds. This issue can affect the website’s SEO.
So, videos will encourage visitors to stick to your website longer.
Websites will want to link to your video-
A quality backlink is one of the common SEO ranking factors. If more websites link to your video content and domain, your website will gain a higher authority. Thus, you can publish videos to bring quality traffic and other referral traffic.
Should you publish blogs for SEO?
Although videos are important, you should not overlook blogging. Producing written content for blogs is a cost-effective option. Besides, it is quite easy to develop blogs for your business. The combination of written blogs and videos will give a better result. Moreover, the content of your blogs will give relevant answers to your potential customer’s queries. Regular blog posts will help you bring more web traffic. So, you should consider blogging as one of the on-page SEO techniques.
Whether it is a blog or a video, the content needs to be search engine-friendly for SEO. If you are searching for SEO professionals, you can contact King Kong. Dedicated marketing experts of the company provide different services, including SEO and Google Ads. You can consult this trusted SEO agency for blogging, video optimization, and other digital marketing solutions.
