Top Advantages Of Social Media Marketing That You Need To Know
In recent times, social media marketing has emerged as one of the top marketing solutions in today’s world. In a study, more than 90% of the marketers asserted that they found the right type of exposure for their brands after they used social media marketing. Moreover, one of the top things that many entrepreneurs said that they like about social media marketing is its low time-consumption. That is right, as one only needs to work a couple of hours a week to get it done.
Advertising through social media
However, the primary reason behind many people using social media marketing is to increase their chances of growth in online marketing. Considering social media marketing is an important link in the chain of digital marketing, it is important to understand how to use it properly. More importantly, marketers and businesses must understand its benefits and use it properly. Experts of Wikipedia Page Creation Services have compiled a list, so let us dig in.
If you ask an expert in online marketing “how to garner a large amount of traffic?” chances are they will tell you to use SEO. Search engine optimization is the act of catering the content according to search engine requirements in order for it to appear higher in SERP aka search engine page results. By now, you can guess why SEO is important in the world of online marketing. It is important to bear in mind that most internet activity begins with a search. To find your brand with the right kind of exposure, SEO is important.
Now, let us talk about social media marketing again. Since SEO requires content that is up to their requirement in order to be ranked, social media content proves the most beneficial. Why? Because a study suggested that 60% of marketers saw an improvement in search engine rankings of their websites, blogs and other mediums after they employed social media marketing.
In light of recent events, if someone were to ask you how you stay in touch with family and friends, chances are you will say through social media. Now, the primary reason behind that is most of the mobile phone activity happens on social media. If someone wants to pass the time? Go to social media. The same is the case with businesses.
If they want to find the right type of audience with no requirement to research customer personas then social media networks are their best friend. Now, the reason that social media is most engaging because it offers a plethora of activity. We will get into the specifics later but it is important to understand why it works so well in online marketing.
One of the main benefits of social media is that it lets you interact with anyone. Because of its nature, it grants the ability to making any type of content to marketers. Most choose to go the interactive way, as it is one of the vital tools in order to ensure customer activity. It could be a simple poll to a post on Facebook asking a question. It encourages interactivity and increases brand awareness. Think of it this way, you saw that your friend had commented on a post by a major brand. By this, you found out that they have a Facebook page so you started following them. Now, that kind of activity encourages brand awareness.
We talked about the importance of interaction, not let us talk about the most alluring factor in social media marketing aka its shareable nature. Bear in mind, it is important to create the type of content that encourages sharing activity. For instance, animated videos are considered the top-most shareable content in online marketing of any type. Now, because of that, it increases brand awareness to a much higher level as some experts call it “free marketing”.
Lasting Brand Awareness
All of the above-mentioned aspects of social media marketing point toward one thing and that is brand awareness. However, it is not easy to sustain that and keep brand awareness intact. Now, through social media, you have at your hands an immense amount of tools and tactics that can help you stay above the surface. Online competition is fierce and it can cause brands to get lost in the shuffle. However, social media marketing provides such methodologies that keep a brand’s recognition intact.
Better Customer Service
One of the most alluring factors, to consumers, about a brand, is their social media presence. Why? Because it opens the door of direct contact in case of a problem or poor customer experience. Social media marketing lets you improve that vastly. Through interactions and content that entertains your audience, you are not just building better customer service; you are also increasing customer experience.