Enter the world of limitless creativity and mass audience base with TikTok, the most popular social media platform with over 1 billion monthly active audiences. The presence of cutting-edge competition and a variety of already established brands has made it crucial to understand and utilize creative and proven TikTok strategies to boost engagement. Out of them, using relevant and engaging sounds emerged as one of the most important and successful TikTok strategies. Almost 90% of TikTok users said that sound is an essential aspect of the TikTok experience. TikTok sounds are the most important part of the app that infuses creativity into your videos and makes them interactive and engaging. From trending songs to iconic dialogues, sounds are the heart and soul of TikTok that play an important role in TikTok virality. However, it’s important to find the right sounds that align with your video content and enhance its resonance. In this blog, we will discuss how to find relevant and trending TikTok sounds and use them to boost visibility, creativity, engagement, and develop emotional connection.
How to Find Trending Sounds on TikTok
TikTok has a plethora of trending sounds that enhance the relevance and appeal of your video content. Sounds act as a catalyst in boosting engagement and attracting the best TikTok likes. Here are some easy and effective ways to find the sounds that can resonate with your content and increase engagement.
Use TikTok Search Function
TikTok has a powerful search bar that allows you to explore trending sounds. Click on the magnifying glass icon in the top right corner and enter keywords like “viral sounds,” “trending sounds,” “popular sounds,” etc. After writing the keyword, click on the sounds tab and explore the various trending sounds present in the tab. You can also use filters like date posted – yesterday, this week, and sort by – relevance, most liked, etc. After selecting the sound that best suits your needs, just hit the “use this sound” button to record or add a clip.
Your own FYP
The biggest advantage of using TikTok is that it presents the trending content directly to you on your for you page (FYP). If you have time to explore the “for you page”, it is the best source for finding trending sounds. Check which sounds are present on the FYP multiple times and what engagement they are getting. If you find a sound that fulfills your purpose, click on it and check other content created on the sound to get more creative ideas.
Use TikTok Creative Centre
The creative center is like a TikTok song library where you can browse and discover songs that are currently prevailing. You can search songs from the previous day, week, last 30 days, or 120 days, along with the region selected. Two tabs are present in the Creative Center – Popular and Breakout. Popular tab showcases the trending sounds over the last 7, 30 or 120 days whereas Breakout tab includes songs that are in high demand and are growing quickly. Utilizing these two features, you can find sounds that have the most potential to make your content go viral.
TikTok Sound Library
TikTok sound library opens a portal to all the trending sounds on TikTok. You can browse the entire music library of TikTok and find relevant sounds that can complement your content. To use that, tap on the plus icon and select add sound. Scroll down to the playlist tab and select a category to explore the sounds that match with your genre. The presence of relevant trending sounds helps you enhance the performance of your content and increase engagement.
Search Hashtags and Follow Creators
You can also find trending sounds using hashtags. In the search bar, type hashtags like #TikTok sound trends, #TikTokviralsounds, #viralsounds, etc., and tap the hashtag option in the sound tab. These hashtags include top content from popular creators on the trending sounds.
Besides that, follow some popular creators who are especially devoted to viral sounds. By following them, you can easily get to know the trending sounds with the help of their recent videos.
How to use TikTok Sounds in your Videos
To add and use TikTok sounds in your videos, follow the below steps:
For New Videos
- To begin recording, tap the plus (+) icon at the bottom of the screen.
- Tap on Add Sounds present at the middle of the top of the screen, and in the sound library, select the sound you prefer to add.
- Start recording your video with the sound in the background.
For Existing Videos
- Click the “+” icon to add a video from the gallery.
- Next, tap on the “Sounds” tab in the bottom left corner. You will be redirected to the sound library, where a lot of recommended songs will be presented for your video.
- Find the one that perfectly fits your video and edit it. To do that, click on the soundwaves and select the part of the song you want to apply to your video.
- Next, tap on the checkmark button when you make the selection.
- Finally, go ahead with the rest of the editing before publishing.
Tips to use TikTok Sounds to Boost Engagement
- Stay updated with the trends and use trending and viral sounds in your videos
- Mix Match two different sounds and use them to create brand challenges
- Use sounds that resonate with the niche, theme, content, and target audience of your video
- When creating original sound, remember to name it with your “brand name” to enhance your brand’s discoverability
- Explore various niche sounds by diving into the niche community
- Pay attention to collaborations and ask other creator to use your sounds in their videos
Conclusion
We have discussed how you can find trending and relevant TikTok sounds and use them in your content to boost likes, comments, and shares. It’s impossible to survive and grow on TikTok without sounds, as they are the backbone of virality on TikTok. It’s crucial to harness the full potential of the sounds and elevate your content. Whether you are an individual creator, a brand, or an influencer, using the right TikTok sounds helps you reach a larger audience, build strong connections, and ride on the wave of success. So, what are you waiting for? Dive into the exciting world of TikTok music and amplify your presence on TikTok.
