A well-chosen local or toll-free vanity number is a great way to increase brand recognition and drive more calls from your target audience. However, you must be strategic when selecting a custom phone number.
Easy to Remember
When naming your products and services, the same brand strategy should guide you when selecting another critical element of your marketing campaign: your phone number. A memorable vanity phone number is easy to remember, reflects your business personality, and helps reinforce your marketing message with customers and prospects. It also improves advertising response rates by ensuring your brand voice is heard with a simple, memorable call to action.
Choose a short, rhythmic number series with repeating digits or a pattern that spells a keyword or phrase associated with your business and services. This will make it easier for your customers to quickly recall the phone number and connect with you. Consider 213 area code with a prefix that matches your business location or service areas, or opt for a toll-free vanity phone number that makes it easy to connect with you from anywhere.
A vanity toll-free phone number effectively promotes your business and services across multiple channels, including social media, websites, radio, TV, newspaper ads, billboards, and letterheads. Invest in a provider with tools to monitor and track your performance over time to ensure your new vanity phone number delivers on your marketing objectives.
Resonates with Your Customers
The right custom phone number will help to communicate your business’s brand identity, provide a direct link between customers and your company, and improve the overall customer experience. When selecting a customized number, remember your current marketing tactics and objectives and any long-term branding goals for your business. It’s also important to evaluate potential providers by their initial setup costs, monthly fees, and the level of customization they offer.
A good vanity number should be easy to read when glanced at and spelled out when spoken. Avoid fad words and phrases that may quickly lose popularity or numbers with digits that are hard to remember. Also, please don’t choose a word that requires special characters or symbols in its spelling, as these can sometimes be misdialed by people unfamiliar with the keyboard layout of your phone’s keypad.
Vanity numbers that reflect a specific brand slogan or keyword associated with your industry are ideal and can boost response rates when linked to marketing campaigns. Likewise, local vanity numbers can strengthen your brand in your hometown, while toll-free options can amplify your national branding and recognition.
Increases Confidence
A custom phone number is a great way to project a professional, established image that boosts credibility. By incorporating your brand name or a keyword related to your business, you can create an easy-to-dial number that strengthens your marketing campaign and helps differentiate you from competitors.
A unique phone number demonstrates that you take your branding seriously and invest time in creating a memorable customer experience. It also reassures customers that you are knowledgeable and experienced in your field. This confidence is especially important when consumers see your number in ads, which are more likely to generate a response when they contain a call-to-action or a relevant keyword.
Additionally, adding a vanity number not tied to any specific region provides your business with geographic flexibility and makes it easier to target prospects across multiple regions. This feature also allows you to track the performance of different campaigns by analyzing call-in data.
To get started with a vanity number for your business, choose a provider that offers a large searchable inventory of local and toll-free numbers. Ideally, you’ll also want to select a provider with scalability and reliable customer support. In addition, make sure to review the company’s reputation and customer reviews before selecting a service.
Boosts Sales
Getting a memorable phone number with toll-free and local prefixes can strengthen your brand image and encourage callers to reach out. With the right provider, you can also select a CNAM (caller ID display name) that matches your business or brand’s name and makes it easy for your customers to identify and remember.
A vanity phone number demonstrates that your company takes the time to make professional, well-thought-out decisions and has a sense of style. It is a way to project an established and authoritative business image, which helps build customer trust, boosts brand recognition, and drives more sales—the goal of every business.
When selecting a custom phone number, brainstorm words or phrases that describe your business or industry and then use online tools to find available options. Be sure to develop multiple ideas if your first choice is already taken. Then, select a provider that offers a large searchable inventory and can help you find the perfect option to suit your business. When evaluating providers, compare pricing, features, and capabilities to ensure they align with your budget and communication needs. A good business phone number provider can provide a trial period that allows you to user-test different numbers before committing to one.
