What is Networking and How Can you do it Successfully?

Networking can really make or break a business. Business owners who know how to network with people effectively, their company tends to thrive almost naturally. In fact, networking can lead to better job opportunities and a much better work environment.  

Statistics say that traditional methods make up about 46% of the most effective ways of finding a job.

So, if you’ve started a business of your own or you’re searching for a good job in the market, then there are some essential networking tips and tricks that you must know.

So, let’s not waste time and get started!

What is networking?

There’s no one definition of networking but if it has to be put into simple terms, networking is the art of building and maintaining professional relationships with your colleagues, peers, seniors, and subordinates.

It is quite different from computer networking and involves active participation in events and other tasks in your workplace so that people take notice of you.

Networking not only helps you meet new people and form personal connections but also helps you to advance in your chosen career.

How does networking take place?

In the corporate world, for example, networking takes place mostly through various events. This includes attending industry events, taking part in online webinars, joining professional associations, and giving or receiving mentorship.

Depending on which industry you’re a part of, you can try networking through many avenues. While these are formal forms of networking, there are informal ways, too.

Even a simple conversation with your colleagues during lunch break or a friendly video chat after work can be important networking techniques.

How to network successfully?

If you know how to network successfully with industry stalwarts, it can help you progress your career. To give you a kickstarter, here are some great ways to ensure your networking never goes in vain!

1. Schedule appointments

For formal networking, you must schedule appointments well ahead of time. If you’re planning to have a casual conversation with a superior in your workplace, don’t simply enter their office during lunch hours.

Be well-prepared and carry important documents with you. Schedule an online or offline meeting and then present your case.

2. Distribute business cards

Business cards remain one of the best ways to spread the word about your business. If you have just started a company, then distributing physical or digital business cards is the way to go.

These cards will not only help more people to know about your company but will also add a personal touch to your efforts.

3. Stay connected with people

Simply making new connections isn’t enough, you also have to maintain them.

For example, if you’ve connected with someone at a networking event who might be a good business partner, don’t forget to follow up via an email or phone call.

Politely ask if you can meet them in person and express your interest in working together.

4. Practice active listening

Active listening has now become a lost art.

While it’s important to talk and let people know about your business, it’s even more important to listen to others. Listening doesn’t only mean nodding your head; you must also show genuine interest in what they have to say.

Ask open-ended questions that will show the speaker that you respect their time and energy.

5. Expand your online footprint

No matter how great your physical presence is, you still need to have a great online presence.

Today, the market is not limited to physical borders anymore – with the internet & social media, globalization is happening at all levels.

If you also wish to leverage that, make sure your digital footprint is top-notch with a creative website and updated social media channels.

6. Offer help

This is one of the most underrated tips, but it goes a long, long way. This will not only help you do a good deed but will also expand your current professional circle.

Your contacts are much more likely to reciprocate your good deeds if they know that you’re helping them because you want to and not because you have any other hidden intentions.

Conclusion

Now that you know how important networking is and how to do it successfully, it’s time to seize the day. Apart from what’s mentioned above, the golden tip to win big opportunities with networking is to be confident about yourself. Remember, only when you believe in yourself, the world will.

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