People do not pay much attention to writing effective emails because it is not considered a very potent skill, at least for most professionals. Email is the most common form of written communication, and if you do not know how to write effective emails, then you are in hot waters.
In e-mail, messages are relatively easier to ignore or forget, unlike in calls, because most of the e-mails people write are not attractive enough. There is only a 10% chance that your e-mail will be considered if it lacks appeal.
Writing effective emails is an art on its own, as we are here to help you teach how to write one that converts. Let’s dive in!
Never Over Communicate
The large volumes of emails can be quite stressful at the workplace, so whenever you are writing an email, you should try to make it stand out in a way that is clear and precise. Giving too many details in your email is never the best option because it consumes a lot of time for the recipient and they might get frustrated. So starting from the first paragraph, you should know why you are writing the email.
You should keep the main point in mind and make sure that your message is highlighted in the body. People appreciate emails that are easy to read and precise, so providing only necessary details will create a good impression. This can help save time for the reader so they can get an idea of your services without reading the whole thing till the end, which nobody will do.
Messages Should Be Brief and consistent
You need to be clear and concise in whatever you are writing, whenever you mention a different topic your client should be able to find it right away. Try to use bullet points when writing any specific features of your service. Long emails with massive blocks of text put off the reader, but short bullet points are easy to read and skim through.
Try To Be Polite
You should try to avoid using informal language as much as you can, the use of slang, jargon, and unacceptable short forms, even if you have a very friendly relationship. Most of the time business relations are strained only because of improper emails. Your email should have an emotional element to it that will show you consider their feelings and emotions. Try to be as friendly, cordial, and respectful as you can be to the recipient.
Show Some Consistency
Consistency is one of the challenging things many enterprises fear! Why? Branding alignment that is similar across all social media platforms is harder to achieve and it certainly doesn’t come easier. One thing you can do is add an email signature that is customized for your brand. The best part about an email signature is that it remains consistent through all marketing platforms.
Try Using a Clear Subject line
The subject line rule is what will make your email stand out in a sea of emails. The subject line is so important that it decides whether the recipient will be able to draw attention to your email or not. Commonly, we receive huge amounts of emails, and choosing which one to respond to is not an easy task, it also requires a lot of time. Messages that are without a subject line are looked down upon. They are counted as “Spam”.
Keep a Check on Spelling and Grammar
Grammar is very important everywhere. Although it might not be a very big issue, when you pay attention to spelling and grammar, it shows that you care and that you are not in a hurry when writing the email. You should try to read your email aloud, which will help you to catch any grammar mistakes or improper phrases that you might have otherwise missed.
Emails Are Not Private
Do you go on a new website and sign up immediately using your email without giving it much thought? Well, our email is the most insecure thing that is present out there on the internet. Even your WhatsApp messages pass through various servers and networks and there are chances of them being obtained by unauthorized entities. So when you are sending emails to any recipient, you should not include any confidential information as it might pose negative effects in the future. Also, many hacking and phishing attacks can compromise the security of your emails which can lead to further troubles.
Give Them a Simple Closing
Just like the start, the ending of an email holds immense value. You should know how to write the ending of an email that leaves a positive and professional impact on the recipient. Some of the examples include adding lines like, “Thank you for your time and consideration”, “I appreciate your attention to this matter”, or “Excited about the opportunity to work together”. Make sure that your emails have a perfect CTA, (call to action). This will subconsciously channel the recipient to follow up on your email and chances are that you will be noticed.
Add Signature To Gmail
You have to add signature to Gmail so that your email looks simple and professional. It shows that you have put in the time that is required to write an email rather than copying it from other sources. Emails that are specifically tailored for the recipient drive attention instantly.
Adding a signature also verifies your identity based on the information that you have provided. Email signatures are powerful tools that can enhance your brand’s image and identity. If you’re cold-emailing multiple recipients, then adding a signature gives an authentic touch to your emails, driving conversion.
Conclusion
Writing effective emails can be tricky if you want to get noticed by your target audience. But they need to understand that it’s just a skill that needs immense practice and time to develop. Writing effective emails can enhance your marketing efforts, increase social media followers, promote content, and build trust with prospective clients.
