In the fast paced world efficiency and effectiveness for B2B sales do matter. As a sales team, you’re always looking to find new ways to contact prospective clients to see and respond to your content, reach out to them in some way shape or form so that they may or may not close the deal. One powerful B2B sales campaign tool being used more and more is the use of scheduled texts. Automating text message communications allows businesses to reduce the time it takes to get out there, to deliver a more personal message, and to go much farther in their outreach.
Now that we’ve discussed the capability of scheduling text messages let’s see how this can help you shape your B2B sales campaigns.
1. Lead Qualification and Nurturing
Ideally, your sales funnel is broader, and the pool of potential leads larger, but not all leads are equal. They also allow you to quickly and efficiently qualify leads.
- Initial Contact: Once a form is filled out or you receive an interested expression from a prospect, you can simply schedule to automatically send text messages to initiate a text conversation and determine their level of engagement. A direct follow-up demonstrates your interest and shows you respond quickly.
- Lead Scoring: You can score based on the prospect’s response and follow up with your next communication in a way that’s tailored to your prospect’s answers. If a prospect engages in he positive way, you can schedule text messages to send out useful content like case studies, white papers, and product demos. You can place them in another nurturing sequence or discard them totally when engagement is low.
- Personalized Content Delivery: With the information collected, you can segment your leads, and schedule what we do best, text messages, and content that speaks to your leads’ specific needs and interests. The neat thing about this personalized customer approach is that it keeps them engaged and moving through the sales funnel.
2. Meeting Reminders and Confirmations
In B2B sales, missed meetings are a big drain of time and resources. They can significantly reduce no-shows and ensure productive meetings in advance.
- Appointment Scheduling: If you have an appointment scheduled, text messages to be sent as confirmation the instant it happens is possible after all. It personalizes it and reinforces the appointment.
- Rescheduling: The reminder text also makes it easy for a prospect to reply if they must reschedule, with your sales team able to recalculate the schedule accordingly. Leverage that, and you can attach text messages to confirm the new appointment time.
3. Post Conference Meeting Followup and Engagement
What happens after the meeting is not the end of the sales process. Closings don’t occur without consistent follow-up. Maintenance of momentum and keeping your business at the top of your mind can be helped by scheduled texts.
- Thank You Messages: Indeed, after a meeting, you could schedule text messages to be sent immediately, to thank the prospect for their time, reverberating takeaways, and doing a little outreach.
- Content Sharing: Based on the meeting content, schedule text messages to provide relevant content to the prospect, like case studies, articles, or product information to address a prospect’s specific pain points.
- Proposal Delivery: When you do send a proposal, you can set text messages to go out after a proposal is sent telling the prospect that it sent and then a few days later to see if they have any questions.
4. Special Offers and Promotions
Using scheduled texts is a powerful way to send your B2B prospects your special offers discounts and special limited-time promotions.
- Targeted Offers: Schedule text messages delivering relevant offers based on interest segments and prior interactions to drive the most efficient prospect segmentation, increasing the likelihood that each prospect will use your offer.
- Event Promotion: If you’re hosting a webinar, conference, or other such event, then you can schedule text messages to send to prospects about the event and send reminders closer to the date.
- Seasonal Campaigns: Schedule your text messages to be sent at the best times, taking advantage of the widest reach possible for your sales campaigns — around holidays or industry events.
5. Customer Onboarding and Support
Pre-sales texts are not the only type of scheduled texts they can be used for. Additionally, they can boost the onboarding experience for customers as well as provide additional support afterward.
- Welcome Messages: While a prospect is no longer a customer, continue sending integration texts — either after a prospect becomes a customer or while welcoming new customers to your business with texts.
- Product Tips and Tutorials: Send scheduled text messages to deliver helpful tips, tutorials, or links to resources that help your new customers get the most out of your product or service.
- Feedback Requests: Set a reminder to send text messages to customers periodically to ask for feedback on a regular basis, so you can learn their areas for improvement and grow those customer relationships.
- Proactive Support: If you see that a customer hasn’t used your product or service lately, you can have text messages go out to check in with them and provide help and prevent potential problems from getting out of hand.
Conclusion:
Scheduled text messages are your secret weapon in the guide to improving B2B sales team efficiency and close more deals. Worse, it can save businesses time, resources, and by automating key parts of the sales process, can still personalize communication. JustCall.io makes it easy to use scheduled texts for sales strategy.
