Search engine optimization is a complicated topic with several benefits and negatives to consider for organizations. Although SEO isn’t ideal for every business or website, this post assumes you’ve decided to give it a shot. So, what should you be considering next?
The next question to consider is whether to leverage existing employees, hire new ones, or outsource SEO to a third-party firm. I’m betting that using your existing employees is the most appealing of these possibilities! After all, these are folks who are already on the payroll, so why not make the most of what you’re currently paying them?
Furthermore, these in-house employees may be extremely informed about search engine marketing and capable of performing well. However, I’m going to argue that there’s more to it than that and that there’s another factor to consider that is sometimes disregarded. The necessity to compare the cost/results ratio of an in-house effort to that of a comparable agency campaign is what I’m talking about. If this seems complicated, don’t worry; it’s actually fairly easy.
First and foremost, we must assess the resources we have at our disposal. Our organization is most likely interested in achieving positive outcomes as quickly as possible. If this is the case, you’ll need individuals on board who can get straight in and start working – there’s no time for a learning curve with these campaigns!
As a result, we can easily see that the SEO agency has the upper hand when it comes to speed. While in-house staff employees are gaining experience, the SEO agency may begin to work straight immediately. As a result, if you hire an agency, you’re more likely to see results soon.
The danger to a company’s website is the next factor to consider. Keep in mind that SEO has some risks! Although the possibilities of being fined by Google are small, it is still a possibility. Such an occurrence would be terrible for a corporation, and they must decide whether or not it is worth taking the risk. Their own employees may unwittingly jeopardize the entire firm by engaging in the following SEO techniques that they believed were safe… but aren’t!
Once again, the SEO agency with the most experience gets the upper hand. They are far more likely to be aware of optimization problems and how to prevent them. Consider this: if this weren’t the case, they’d be out of business in no time!
Finally, we must analyze the campaign’s return on investment. It will take time and effort to get your SEO done by existing employees. That time may be better spent on the company’s current, routine tasks. Let’s imagine, however, that a contractor is hired for this job. He or she will actually cost more in compensation than it would cost to hire a competent firm to handle the campaign.
Because of these facts, I’ve come to the conclusion that hiring an SEO agency is the most efficient way for a company to get SEO done. This is the most cost-effective option, and it poses the least danger to a website in terms of potential search engine penalties.