This year marks nine years since FLOOR LAND was created—something we’re incredibly proud of, and deeply grateful for.
It’s easy to look at a successful online flooring website and see only the end result: polished pages, convenient checkout, free samples, and rapid delivery. But behind it is a story of real graft, vision, and a team that’s become like family.
We wanted to take a moment to share how we’ve grown over these nine years, and to say thanks to every customer, trade partner, and local business who’s been part of the journey.
How It Started: Lee McCarthy’s Flooring Roots
Our founder, Lee McCarthy, didn’t start out in an office. He began on the tools, as a floor layer back in 1999.
Laying floors across homes and businesses for stores like Carpet Right, and Tapi Carpets. He saw firsthand what customers wanted (and what frustrated them). He learned about materials, fit, finish, and all the little details that make a floor last and look its best.
But Lee also had another skill: he knew his way around technology. He had a vision early on of taking that real-world flooring knowledge and combining it with web development and SEO know-how to create something different.
Instead of pushing customers into a showroom with limited hours and pushy sales pitches, he wanted to build an online platform where people could explore flooring comfortably from their own sofas—no rush, no pressure, just clear information and proper service.
Built on Hard Work (Not Slick Promises)
Floor Land didn’t spring up overnight.
The early years were full of long days (and nights) spent writing honest product descriptions, adding thousands of high res images, testing SEO strategies, and building relationships with many high quality brands.
Lee and the team would pack orders themselves in the warehouse, field calls from customers needing advice, and work with local tradesmen to make sure they had what they needed to keep their businesses moving.
That foundation of hard work is still there today. We don’t hide behind automated chatbots or faceless call centres. When you get in touch, you’re talking to real people with real flooring experience—people who know what they’re selling because they’ve installed it themselves.
A Family-Orientated Team
One of the things we’re proudest of at Floor Land is the team.
It’s not just staff—it’s a proper, family-orientated group that genuinely cares about getting things right for the customer.
We know flooring can be a big purchase and sometimes a daunting one. That’s why we try to keep things friendly and personal. If you’re not sure how much you need, want help choosing between products, or need advice on fitting, we’ll take the time to help you figure it out—no hard sell, just straight answers.
None of our growth would have happened without the people in this team, each of whom brings their own skills and commitment to the table.
Awards and Recognition
Over the years, the effort’s been noticed.
We’ve been lucky enough to win industry awards for service and online retail. But honestly, the best recognition is the word-of-mouth recommendations and reviews we get from customers who appreciate a job well done.
It’s the homeowner who emails us a photo of their new floor with a big thank you. It’s the landlord who comes back to us for the fourth time. It’s the local tradesman who relies on us for stock when his client needs something quickly.
Those moments mean more than any trophy. You can checkout our mentions in the Manchester Evening News, or the Independent.
Quality Flooring You Can Order from Your Sofa
From day one, Lee’s idea was to make flooring easier to buy online.
We’re proud of how far that’s come. Our website now offers a huge range of high-quality flooring for both domestic and commercial customers.
Whether you’re after engineered wood, luxury vinyl tile, laminate, or carpets, you can browse at your own pace. We keep the descriptions clear and honest, with proper photos and details so you know what you’re getting.
And if you want to see it before you commit? We’ll happily post out free samples so you can see the colour, feel the texture, and check the quality right at home in your own light and space.
Quick, Reliable Delivery to Your Door
We know timing matters—whether you’re sorting out a home project or managing a build on a schedule.
That’s why we aim to get your flooring delivered straight to your property within 72 hours, as fast as we can.
No hanging about for weeks or chasing updates. We use trusted couriers and pack carefully, so it turns up in great condition, ready to lay.
Our Showroom in Warrington
We’re proud of our online service, but we know plenty of people still want to see flooring in person. That’s why we’ve got our showroom right here in Warrington.
Come by, take your time looking at the bigger samples on our huge display stands, and have a chat with the team about what might work best in your space.
It’s a relaxed store where you can see larger samples on our quality flooring stands, talk face-to-face with our team, and get a proper feel for the options, without salesmen pestering you or following you around.
Whether you’re five minutes down the road or driving in from further afield, everyone’s welcome to pop in, have a browse, and chat through ideas.
Supplying Local Tradesmen
We haven’t forgotten our roots in the trade either.
Our warehouse doesn’t just ship online orders—it also supplies local tradesmen with quality flooring at competitive prices.
We know what fitters need: reliable stock, low prices, and people who’ll actually pick up the phone when you call.
Growing but Staying Grounded
In nine years, we’ve gone from a small start-up to a well-known flooring retailer serving customers across the UK.
But the goal’s still the same:
Make buying flooring easier.
Offer quality products at fair prices.
Give honest advice without the nonsense.
Deliver quickly and reliably.
Treat every customer like we’d want to be treated.
Looking Ahead
We’re not stopping here.
We’re always adding new ranges, working with trusted manufacturers, and improving the online experience to make sure you can buy with confidence.
We’re also investing in our local service—keeping the Warrington showroom stocked and the warehouse ready to supply local trades.
A Big Thank You
Finally, we just want to say thank you.
To the customers who have chosen us over the last nine years.
To the suppliers who work with us.
To the local fitters who rely on us.
And to the whole team who’ve helped make Lee’s vision a reality.
Here’s to the next nine years of keeping things simple, honest, and built around the people we serve.
If you’d like to see our range, order some free samples, or just have a chat about your project, get in touch or pop into the showroom. We’re always happy to help.
